CASE STUDY

Old Dominion

The past year has been a milestone one for reigning CMA and ACM “Vocal Group of the Year” Old Dominion. The band and their management wanted to showcase that growth with new, impressive tour production. They made clear in their directive that they were looking for lighting elements that offered distinct, unexpected and eye-catching moments. A partner with Old Dominion for the last four years, Morris Light and Sound is at the helm for the Make it Sweet Tour that kicked off January 2019 in Chicago.

A Lighting Evolution

A vivid illustration of Old Dominion’s growth is how their lighting has gone from two trucks with 30 or 40 lights to six trucks with 400 + lights. In a design with big visual impact that features a large landscape LED wall and five striking lighting pods equipped with Dartz 360 beam/spot effects, it’s the first time the band has gone this big. Aside from the Dartz fixtures, the rig also includes Elation’s new Artiste Picasso LED moving head as well as Elation’s Chorus Line 16 LED pixel bars, Cuepix Blinders and a smattering of other lights.

Client

Old Dominion

Type

Tour
Stadiums
Arenas
Clubs

Services

Audio
Lighting
Consulting
Crew

It Takes A Team

Morris recognizes that any successful tour involves multiple players who must work together to achieve the desired result. David Haskell is quick to identify the invaluable contributions of award-winning lighting designer Travis Shirley, lighting direction by Kevin Lichty and lighting programming by Andre Petrus.

The collaborative efforts between the designer, artists, manufacturer and vendor ensured that the vision, budget and expectations were met.

Behind the Design

Shirley’s design concept revolves around the number five — five members of the band, five sections of LED video, five lighting pods. “With the lighting rig, I wanted something different than you’ve seen previously from Old Dominion conceptually, we came up with the five concept and I ran with the idea. The five pods are the big look. We populated standard truss with Dartz, 175 of them, which I can’t say enough good things about. They are the meat and potatoes of this rig.”

Working with emerging artists from the beginning of their career is always exciting. Especially when they rise at such a fast trajectory. It is very rewarding to help in a small way and be able to share that success with them.

David HaskellMorris Light & Sound President

Project Gallery

Ready To Turn Your Vision Into Reality?

We are passionate about creativity and love working with the best people in the industry. The results are long-standing client relationships and a high-performing team that’s widely recognized as the best in the business. Want to see what Morris can do for you? Give us a shout.

GET IN TOUCH